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Marshall Headphones & Speakers

PR 341: Advertising Copywriting (University of Southern California) | November 2021

Professor Vance Kim | Overall Grade Received: A

Students were instructed to select a brand/product to create a series of advertisements for. For my project, I chose Marshall's line of headphones & speakers.

 

Most notably known for their guitar amplifiers used in the rock industry, Marshall has always had a cool, grungy aesthetic. My goal for this project was to maintain the iconic heritage of the brand, but translate it to an audience of young adults and teens, specifically those with an appreciation for the simpler and more “raw” aesthetic of the 60s and 70s.

Design, copy, and concepts by Annie Cleaver.

**Disclaimer: I do not own any of the images used in this campaign, nor do I have any association with the Marshall brand. All work done for this campaign was to demonstrate educational growth in the course.

Print Advertisement:

Mockup Marshall Headphones print advertisement by Annie Cleaver

Out of Home (Billboard) Advertisement Series:

Mockup Marshall Headphones billboard featuring Jimi Hendrix by Annie Cleaver
Mockup Marshall Headphones billboard featuring Jimmy Page by Annie Cleaver
Mockup Marshall Headphones billboard featuring Eric Clapton by Annie Cleaver
Mockup Marshall Headphones billboard featuring Slash by Annie Cleaver
Mockup Marshall Headphones billboard by Annie Cleaver

Billboard Mockups:

Mockup Marshall Headphones billboard featuring Clapton by Annie Cleaver
Mockup Marshall Headphones billboard featuring Jimi Hendrix by Annie Cleaver

Social Media Advertisements:

Mockup of Marshall Speakers social media ad

TV Spot:

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