ANNIE
CLEAVER
MARSHALL HEADPHONES & SPEAKERS
PR 341: Advertising Copywriting (University of Southern California) | November 2021
Professor Vance Kim | Overall Grade Received: A
Students were instructed to select a brand/product to create a series of advertisements for. For my project, I chose Marshall's line of headphones & speakers.
Most notably known for their guitar amplifiers used in the rock industry, Marshall has always had a cool, grungy aesthetic. My goal for this project was to maintain the iconic heritage of the brand, but translate it to an audience of young adults and teens, specifically those with an appreciation for the simpler and more “raw” aesthetic of the 60s and 70s.
Design, copy, and concepts by Annie Cleaver.
**Disclaimer: I do not own any of the images used in this campaign, nor do I have any association with the Marshall brand. All work done for this campaign was to demonstrate educational growth in the course.
Copy: Need to listen on the go? We hear you loud and clear. The Marshall brand brings its iconic sound straight to your ears with the Monitor III A.N.C. Bluetooth Headphones. Experience advanced noise-cancelling technology, a built-in control knob to pause, play, and skip songs, and adjustable equalizer presets that allow you to take charge of your listening experience. With no wires and a battery life of up to 30 hours, you're free to rock wherever you go.
To learn more information or explore other Marshall products, visit MarshallHeadphones.com.
OUT OF HOME
MOCKUPS
SOCIAL MEDIA
Copy: This holiday season, give the gift of iconic Marshall sound. From headphones to speakers, this is audio you can trust. #Marshall #IconicSound