The Rooftop Cup

PR 340: Introduction to Advertising (University of Southern California) | May 2021

         Professor Susanne Manheimer | Overall Grade Received: A

Students were instructed to take a pre-existing product or concept and rebrand it. For my project, I rebranded the sippy cup, a product normally intended for young children, to become a fun, party cup for young adults that prevents spills and the use of date-rape drugs.

 

I created a series of 3 print advertisements utilizing vibrant colors and showing how the cup can be functional in a typical party setting.

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Photography, design, copy, and concept by Annie Cleaver.